Business Development
We can help you develop new markets and product opportunities in order to accelerate market and sales growth. More specifically, we can:
• Establish strategic partnerships for N. American and EU companies. Click on link for PDF file.
• Develop R & D partnerships with National Institutes of Health and FDA R&D Contracts and Grants
• Identify and sell key first customers and early adopters in new industry and market sectors
• Set up structures, incentive plans, metrics and processes to ensure new strategic partnerships maximize and sustain value over the long term

Corporate Development
We can help you create, plan and implement corporate financing and organizational strategies in order to cultivate shareholder value. More specifically, we can:
• Conduct rigorous product, market and financial analyses to take advantage of current and anticipated financial and market conditions
• Develop business and corporate marketing plans that create sustainable growth in sales and profits while minimizing financial risk
• Help emerging companies determine and define their most advantageous market space and business models
• Position new companies and spin-out business units to attract investment capital
• Interface with, and help secure, venture capital financing
• Improve effectiveness and competence of executives and managers charged with implementing and leading strategically important corporate development activities. This service is provided in conjunction with our strategic partners Leadership & Innovation Associates and Esquare

Life Cycle / Generic Defense Planning
We can analyze and recommend strategic options to maximize your opportunities prior to patent expiration. More specifically, we can:
• Optimize your sales force for the stage of life cycle
• Provide recommendations for P&L enhancement
• Offer brand development options such as reformulation, line extensions
• Analyze your generic brand opportunity analysis
• Analyze your OTC opportunity
• Kick-off your patent defense team and provide overall project management

Life Cycle / Generic Defense Planning Case Study
Ceftin Distribution Agreement

Pre-Launch Brand Planning
We can help you develop and implement a product launch platform or we can work comfortably alongside your advertising/PR/Communications agencies as a strategic partner. More specifically, we can:
• Develop a brand platform
• Develop your trade dress (e.g., name, logo, brand image and packaging)
• Create your strategic communications plan
• Build and execute a marketing tactics operational plan
• Screen and manage your PR/advertising agency
• Develop your market research plan and project manage execution of plans
• Conduct product forecasting (revenue, market share, market size, units, etc.)
• Prepare briefs for, evaluate, hire and manage advertising, PR and communications agencies
• Project manage any of the external groups involved in bringing a product to market

Pre-Launch Brand Planning
Case Studies
E-business

Post-Launch Brand Management
We can provide general brand management support. More specifically, we can:
• Recommend profitability improvements
• Analyze your sales force effectiveness and provide recommendations
• Develop competitive positioning and evolution of promotional platform
• Provide competitor analysis and "war games" simulations
• Provide trade pack/manufacturing rationalization recommendations
• Develop a publication & communications plan
• Provide marketing/communications team management including agency guidance

Post-Launch Brand Management Case Study
Ceftin Sales & Marketing realignment

Technology / Portfolio Commercial Assessment
Our analysis of science-based intellectual property leads to winning competitive positioning and market dominance strategies for new or existing products. More specifically, we can:
• Assess technologies as a basis for product development strategies
• Develop plans and recommendations for producing the best competitive advantages in market position, sales and profits
• Analyze competing technologies and intellectual property to determine relative advantages in differentiating new products and emerging companies
• Perform comprehensive due diligence and valuations of technical assets that are key to planned licensing deals, mergers or acquisitions
• Assess therapy area or NCEs for potential future opportunities and go/no-go decisions for development investment

Technology / Portfolio Commercial Assessment
Case Studies
Therapy Area Assessment

Development Planning
We can help you analyze and develop strategies for competitive positioning and entry requirements for new or existing markets. More specifically, we can:
• Define and analyze key competitors and market entry criteria
• Develop a positioning platform and other early brand definition activities
• Develop key promotional claims & data needed to enter market, including communication objectives and plans
• Design the commercial requirements for a a clinical trial/program to maximize product positioning
• Make pack/packaging recommendations & presentation trade dress needs
• Conduct product forecasting (revenue, market share, market size, units, etc)

Development Planning
Case Study
Fluticasone propionate development plan

"I was initially attracted to BioPharma Consultants’ solid track record and the quality of their contacts in our industry. We’ve perhaps benefited most from the widely diverse perspectives the firm brings — big business vs. entrepreneurial, technical vs. marketing, conservative vs. untraditional."

- Joe Chimera, VP of Corporate Development, BioSignia Pharmaceutical Technology Group