Pre-Launch / Launch Planning

We can help you develop and implement a product launch platform or we can work comfortably alongsideyour advertising/PR/Communications agencies as a strategic partner. More specifically, we can:
• Develop a brand platform
• Develop your trade dress (e.g., name, logo, brand image and packaging)
• Create your strategic communications plan
• Build and execute a marketing tactics operational plan
• Screen and manage your PR/advertising agency
• Develop your market research plan and project manage execution of plans
• Conduct product forecasting (revenue, market share, market size, units, etc.)
• Prepare briefs for, evaluate, hire and manage advertising, PR and communications agencies
• Project manage any of the external groups involved in bringing a product to market

Pre-Launch Brand Planning Case Studies
Pharmaceutical Commercial Startup and First Product Launch in the US