A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
A development-stage pharmaceutical company based outside the US made a gutsy decision to establish their own commercial operations and launch their first product completely on their own in the US, despite not having expertise in the country nor having pharmaceutical commercial experience. Not a small feat but certainly the reward appeared to be worth the risk!
50 years of GlaxoSmithKline effort had produced one of the world’s largest selling franchises in antibiotics.
Case studyGlaxo made it a priority to emphasize a more rigorous new product market planning function for NCEs.
Case studyOur client was racing to develop a leading-edge, web-based communications tool that would allow all operating companies and global corporate functions.
Case study
"Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula."
"A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action."
"Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart."
"Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest."
