A development-stage pharmaceutical company based outside the US made a gutsy decision to establish their own commercial operations and launch their first product completely on their own in the US, despite not having expertise in the country nor having pharmaceutical commercial experience. Not a small feat but certainly the reward appeared to be worth the risk!
50 years of GlaxoSmithKline effort had produced one of the world’s largest selling franchises in antibiotics.
Case studyGlaxo made it a priority to emphasize a more rigorous new product market planning function for NCEs.
Case studyOur client was racing to develop a leading-edge, web-based communications tool that would allow all operating companies and global corporate functions.
Case studyOur client was racing to develop a leading-edge, web-based communications tool that would allow all operating companies and global corporate functions.
Case studyGlaxo Wellcome’s CEFTIN (cefuroxime axetil) was the world’s best-selling oral cephalosporin antibiotic.
Case studyA successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
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