Commercial Development Planning

We can help you analyze and develop strategies for competitive positioning and entry requirements for new or existing markets. More specifically, we can:

• Define and analyze key competitors and market entry criteria
• Develop a positioning platform and other early brand definition activities
• Develop key promotional claims & data needed to enter markets, including communication objectives and plans
• Design the commercial requirements for a clinical program to maximize product positioning
• Make manufacturing recommendations for launch stocking, SKU quantities,pack/packaging recommendations, and trade dress presentation
• Conduct product forecasting (revenue, market share, market size, units, etc)and NPV analysis

Development Planning Case Study
Injecting Commercial Participation and Focus into Product Development